Prepping in high-school for a medical career, Matthew sat on the fence by enrolling in both advanced biology and studio art before fully switching to a fine art major with concentrations in psychology and literature, and graduated with a Bachelor’s degree (honours) in Fine Arts in 1992 from the University of British Columbia. Having already started a one-man design firm in 1989 during university, he joined DDB Canada’s design division in 1994, moving up the ranks to Associate Creative Director, focusing on consumer, packaging and retail design. Matthew founded Subplot in 2004 with co-founder, Roy White.

Matthew is an accredited professional member of the Design Professionals of Canada (DesCan) and the Association of Registered Graphic Designers (RGD); has contributed to industry publications including Applied Arts, Design Edge Canada, Marketing and Strategy magazines; and is a frequent portfolio reviewer, design awards show judge and public speaker on design and branding.